AYMI · Creative Preview
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Vodyssey · Creative preview · July 2026

Six concepts.
Two buckets.

Ad angles that read the buyer. Proof frames that back what the ad promised. All copy composed inside the image, matched to the client's category register — not AYMI's editorial.
Six concept frames Two buckets Register · Luxury STR photographic Model · GPT Image 2 · quality high
§ 01 · How to read this pack

Six concept frames. Three decisions.

  • Register. We deliberately did not use AYMI's editorial typographic house style. Vodyssey's audience expects luxury real-estate photography — Aman resort, Dwell, Robb Report, Wall Street Journal Weekend. The visual language here matches the category, not the agency.
  • Copy composed in-image. Every headline, eyebrow, subline, and CTA is baked into the image by GPT Image 2. No overlays, no HTML text. This is production-ready.
  • Real founder likeness. The Shawn Moore portrait frame uses his real photograph (2025 STR Wealth Conference speaker) as the compositional anchor. Not an AI-invented face.
  • Two buckets, three frames each. Bucket A are persona-led ad angles — the paid door frames. Bucket B are proof frames — case studies plus the Signature Properties trust layer.
  • All numbers verified. The $750K → $1.3M and $2.29M → $7M+ figures are from MK's four green-lit case studies. The 1,023 lifestyle assets and 80+ markets figures are from vodyssey.com's live homepage claims. Nothing is invented.
§ 02 · Bucket A · Ad angles

The three paid doors.

Persona-led. Each frame maps to one of the three buyer personas identified in the proposal. Each one is a discrete ad-set anchor.

Vodyssey 500k door — mountain cabin at golden hour
Concept I · The 500k door

Your accountant sent you here.

Placement · 2:3 feed portrait · Meta / Instagram · fans to 4:5, 9:16 story, 1:1 square
Persona

The $1M+ Tax-Pain Owner. Getting crushed on marginal rate. Has heard "real estate" as the answer their whole life but wants nothing to do with tenants.

Ad-set anchor

Direct emotional match to the winning 500k advertorial's tax-pain angle. Frame reads: "the tax problem you've been holding onto has a name and it's not deductions."

Where it lands

vodyssey.life/free-training/500k or the equivalent 500k advertorial. Post-training CTA to strategy call scheduler.

Vodyssey Quietly door — lakeside modernist estate at blue hour
Concept II · The Quietly door

Real wealth still buys what you can walk through.

Placement · 2:3 feed portrait · Meta / Instagram · fans to 4:5, 9:16 story, 1:1 square
Persona

The Macro-Anxious Executive. Late-career, watching the market, done with financial products they can't touch or verify.

Ad-set anchor

Direct match to the Quietly advertorial. The image reads as the counter-narrative to portfolio anxiety — a real physical asset, quietly acquired, held forever.

Where it lands

vodyssey.life/free-training/quietly or the equivalent Quietly advertorial. Post-training CTA to strategy call scheduler.

Vodyssey Empire Club — Shawn Moore editorial byline tile
Concept III · The Empire Club authority tile

Twenty-two years. Real face.

Placement · 1:1 feed square · Meta / Instagram / LinkedIn · fans to 9:16 story, 2:3 portrait
Persona

All three personas. This is the retargeting frame — the one that shows up after the first click and closes the trust loop before the strategy call.

Ad-set anchor

Founder authority anchor. Names the specific numbers behind Vodyssey's twenty-two-year track record. Uses Shawn's real face — the only frame in the pack that does.

Where it lands

The rebuilt homepage or the canonical Empire Club sales page (both from the proposal §06). Anchor for retargeting sequences.

§ 03 · Bucket B · Proof frames

The three trust anchors.

The frames that back what the ad promised. Real case study numbers baked in. These are the pieces that replace the stock-photo homepage testimonials.

Vodyssey case study Destin — 750K to 1.3M
Concept IV · Destin case story

$750K  →  $1.3M.

Placement · 1:1 feed square · Meta / Instagram · fans to 9:16 story, 2:3 portrait
Proof anchor

The Destin, FL Empire Club member. The tax-pain-to-lifestyle-asset arc as a discrete artifact. This is the exact persona the 500k door pulls, closing the loop from ad to proof.

Ad-set anchor

Runs alongside the 500k door as second-touch retargeting. Also seeds the rebuilt homepage evidence layer and links out to the full case study long-form.

Where it lands

Case-study long-form page on vodyssey.com. Homepage retargeting.

Vodyssey White Glove scaler — 2.29M to 7M
Concept V · White Glove scaler

$2.29M  →  $7M+.

Placement · 1:1 feed square · Meta / Instagram / LinkedIn · fans to 9:16, 2:3
Proof anchor

The Empire-Club-to-White-Glove upgrade story. The scaler engagement made visible with numbers, positioning White Glove as the operating-model upgrade for existing members ready to scale.

Ad-set anchor

Retargets Empire Club members and warm audiences who have already completed the strategy call. Anchors the canonical /white-glove/ sales page.

Where it lands

Canonical /white-glove/ sales page. LinkedIn retargeting to Empire Club member list.

Vodyssey Signature Properties hero — mountain great room
Concept VI · Signature Properties

The math is real. So is the house.

Placement · 2:3 feed portrait · Meta / Instagram · fans to 4:5, 9:16 story, 1:1
Proof anchor

The 1,023 acquired properties across 80+ markets as a photograph, not a stat. The frame every Vodyssey ad conversation should end on — the tangible thing you get for going through the funnel.

Ad-set anchor

Runs as the final touch in the paid sequence. Names the six exemplar markets (Scottsdale, Destin, Nashville, Blue Ridge, Snowshoe, Joshua Tree) so the audience self-selects on geography and register.

Where it lands

Rebuilt /success-stories/ page or the Signature Properties gallery. Strategy call scheduler as final CTA.

§ 04 · How each winning concept expands

One winner. Four placements.

Every concept above becomes a four-placement production set as soon as MK and Shawn lock the direction. That is roughly twenty-four ad assets from six winners — plus the copy variants and matched landing-page block.

Placement I
1:1 feed square

Meta, Instagram, LinkedIn. The typographic tile or the tight-crop hero frame.

Placement II
4:5 vertical feed

Instagram primary feed and Meta vertical feed. Extends the image top and bottom while preserving copy zones.

Placement III
9:16 story · Reels

Instagram Stories, Reels, and TikTok. Full-bleed vertical with copy migrated into the safe zones.

Placement IV
16:9 display · YouTube

Programmatic display, YouTube preroll, and landing-page hero. Widescreen composition.

§ 05 · Copy banks

Headlines. Sublines. CTAs.

Every concept has a headline bank and a subline bank so the ad set can test copy variants on the same visual. Below is the starter set — three of each per bucket. Cara can extend to twelve of each on locked-direction go.

Headlines · Bucket A (persona)

  • Your accountant sent you here for a reason.
  • Quietly, real wealth still buys what you can walk through.
  • Twenty-two years. One thousand acquisitions.

Headlines · Bucket B (proof)

  • The tax problem became the retirement plan.
  • The portfolio graduated. So did the operating model.
  • The math is real. So is the house.

CTAs · Sequenced by intent

  • Watch the free training
  • Read the full story
  • See the upgrade path
  • Schedule a strategy call
§ 06 · Placement matrix

Six concepts. Four placements each.

A twenty-four-asset production build as soon as the direction is locked. Copy is preserved verbatim across all ratios — never re-flowed, only re-composed.

Concept1:1 feed4:5 vertical9:16 story16:9 display
I · 500k doorRecomposeShip as master (this frame)Recompose full-bleedRecompose landscape
II · Quietly doorRecomposeShip as master (this frame)Recompose full-bleedRecompose landscape
III · Empire ClubShip as master (this frame)Recompose verticalRecompose storyRecompose landscape
IV · Destin caseShip as master (this frame)Recompose verticalRecompose storyRecompose landscape
V · Scaler caseShip as master (this frame)Recompose verticalRecompose storyRecompose landscape
VI · Signature PropertiesRecomposeShip as master (this frame)Recompose full-bleedRecompose landscape
§ 07 · Production anchor · flags for MK

Two things to lock before we ship.

The concept frames above are direction-ready. Production frames need two confirmations from MK and Shawn before they leave the studio.

Flag I · Shawn Moore photo library

The Empire Club tile uses Shawn's real speaker headshot from the 2025 STR Wealth Conference — the only high-resolution public shot we found. For production, we should either:

  • Use the conference photo as-is (it renders cleanly).
  • Pull additional real photos from vodyssey.com's About-page video or Shawn's press kit if one exists (higher fidelity + more compositional flexibility).
  • Commission a fresh brand-approved editorial headshot session (three-hour studio shoot; expensive but yields a full library for the year).
Flag II · The four green-lit case study numbers

Two of the four green-lit case studies are anchored in this pack — Destin $750K → $1.3M and the $2.29M → $7M+ scaler. The other two need MK to confirm:

  • Member name (or handle we can use with consent).
  • City and state.
  • Exact before-and-after revenue figures.
  • Tier — Empire Club or White Glove.

Once the numbers are locked, we ship two additional case-study concept frames matched to the same bucket as IV and V, plus the long-form case-study pages that these ad frames drive to.

Six concepts. Two buckets. One direction.

Locked direction from MK and Shawn on the two flags above, and the production set is a two-week ship.

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